The retail chain Torrid has partnered with model Tara Lynn for the creation of a luxury Holiday 2018 lingerie-capsule collection. The apparel company from California would release two collections that will be designed by the model. Lynn outlined that it has been her career-long dream to design a collection. She puts passion and care into every piece she designs for inspiring women of all sizes. Her aim is to make them feel empowered in their own femininity and sexiness. There will be 20 pieces in each collection and they aim to develop an air of confidence and make them feel beautiful. The Holiday 2018 Collection consists of lingerie in dusty blue and black hues and they will be equipped with lace details.
Commenting on the collaboration, Liz Muñoz, the Chief Executive Officer of Torrid, said, gaining a leadership status in the intimate wear and apparel industry for curvy women, the firm has created a collection of sexy and comfortable intimate wear clothing with Tara Lynn. He added that he has been working with the model since the joining of the company and her beauty, sensuality, and body positivity aligns with the mission of Torrid.
Commenting on the partnership, Tara Lynn said in a statement, “I’m so excited to be able to partner with the pioneers of curvy fashion.” She added, “Torrid was one of the first brands I shopped and after modeling with them for the past 10 years, the next natural step in our relationship was to create pieces I would personally love to wear and a collection that would look beautiful on curvy women.”
The firm has revealed the price range in which these two collections will be available. The retail pricing ranges from $18.90 to $58.90. This new collection will be available in Torrid Stores along with the online platform.
The rise in urbanization and an increase in online sales along with a growth in disposable income have led customers to prefer luxury apparels. According to the research firm Allied Market Research, the global luxury apparels market is estimated to reach $81.23 billion by 2023, with a CAGR of 3.9% from 2017 to 2023. The untapped potential in growing economies have created new opportunities for the market and would grow significantly over the next few years.