Apple Releases Apology Letter

Apple Inc. released a statement to apologize for intentional slowdown of old iPhone models on Thursday. Moreover, the company offers $50 discount for replacement of out-of-warranty batteries of old iPhones in 2018.

To reestablish the consumer trust in Apple products, the company will release a new software update in early 2018. Users with iPhone 6 and older models will get insights about battery life with the updated software.

The Cupertino-based tech giant Apple stated that it has been hearing the feedback on performance of batteries from users with older iPhones. Users expressed rage over how Apple slowed down those models without prior information.

“We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making,” Apple stated on its website. “First and foremost, we have never—and would never—do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”

John Poole, Founder of software company Primate Labs, discovered that iPhone 6s models with iOS version 10.2 and 11.2, and iPhone 7 phones with iOS 11.2, faced the issues of lower processing speed. On the other hand, a user noticed rise in processing speed in his phone after replacement of battery and conveyed it through a Reddit post.

As the issue gained a lot of heat, Apple confirmed on December 20 that the company was trying to “smooth out” instantaneous peaks to prevent phones from shutting down during cold condition or in case of old batteries.

In an apology letter, Apple conveyed that it would cut down $50 on replacement battery. This will bring the cost of new batteries to $29. The replacement process would begin in late January 2018.

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