Twitter launched its ‘Lite’ version for the developing countries in Africa, Europe, Asia, the Middle East, and Latin America.
As the ‘Lite’ version consumes less data, it is favorable for regions with expensive data tariffs. Additionally, the app is quick to load on a slow connection.
Twitter said that it is “more resilient on unreliable mobile networks,” such as 2G and 3G. Moreover, the app consumes under 3 MB space, which won’t eat up much space on phones.
The California-based tech giant’s experiment in the Philippines led to more than 50% increase in tweets. After the successful experiment, the company decided to launch the app in other developing countries.
The countries where Twitter Lite has been made available are Algeria, Bolivia, Bangladesh, Chile, Brazil, Costa Rica, Colombia, Egypt, Ecuador, Kazakhstan, Israel, Malaysia, Mexico, Nepal, Nigeria, Peru, Panama, El Salvador, Serbia, Thailand, South Africa, Tanzania, Tunisia, and Venezuela.
The social media giant has 330 million active users every month. Around 80% of those are not citizens of the U.S.
Twitter investors are monitoring user growth closely. After facing volatility in the stock market in 2015, Twitter’s stock remained unaffected during the past year. At present, it is at $20.58 a share, which is less than a one-third that of the highest price of $69, which it reached in early 2014.
The move to launch ‘Lite’ version is expected to expand its presence in the global market.