Facebook stories will get the change to be in sync with Instagram stories. After a testing in September in Portugal, tech experts spotted the option to combine Instagram stories to Facebook Stories. This feature was initially available to the U.S. users. Facebook confirmed rolling out this facility gradually.
“You now have the option to share your Instagram Stories to your Facebook stories. We’re always working to make it easier to share any moment with the people who matter to you,” a Facebook spokesperson said in an interview.
The spokesperson said, the Facebook stories cannot be posted to Instagram stories.
This feature will drastically cut down the issues of manually uploading stories on Facebook. The images saved from the Instagram stories come with reduced image quality when re-uploading it elsewhere.
According to the social media giants, stories are supposed to be raw, and created in the moment. The cross-posting can steal a user’s attention from the individual’s current activity.
Facebook has effectively pivoted to Stories with its augmented reality Camera Effects Platform. The company has doubled its stories despite its slow start since its global launch in July.
The Snapchat Stories feature has been criticized as redundant considering Facebook has Instagram stories, Messenger Day, and Whatsapp Status.
Instagram stories shot up from 100 million to 250 million, while Messenger Day only has over 70 million Stories’ users akin to Whatsapp Story users.
The Instagram Stories’ polished composer is widely open to brands while Facebook’s camera is less familiar.
“Facebook’s whole line of apps will easily allow cross posting. You’ll be able to share to all your networks with a single upload. There is a big opportunity on Facebook Stories right now,” a tech expert mentioned.
Instagram did not disclose the 250 million user breakdown in terms of people who post versus others who view. The syndicate feature will bring a plethora of new content to Facebook Stories. The social media platform recently added viewing on the desktop.
The photo sharing app is also bringing Stories viewing and posting to desktop.