Sidewalk launches healthcare start-up Cityblock
New Kid on the Block: Sidewalk launches health-care start-up called Cityblock

Google’s parent company, Alphabet launched a website to improve urban infrastructure in June 2015. The website known as Sidewalk, was created to tackle issues dealing with cost of living, efficiency in transportation, and energy usage.

In October 2017, Sidewalk launched its own initiative, a start- up with plans to revamp the America’s healthcare system. The start-up, known as Cityblock focuses on low-income communities with serious health care problems.

Statistics have shown that the U.S. spends more on medical services than it does on social services. This would mean little to no effort has been made by the country to dispense preventive measures in high risk communities.

Cityblock aims to change the quality of healthcare in the U.S. Cityblock’s vision is to provide each team member with a personalized team. This personalized team will include doctors, coaches, technology tools, follow-up reminders, and a personalized health plan. Members are also welcome to join a ‘neighborhood health-club’ where they can drop in and connect with the care team.

The services offered by Cityblock come at no additional cost to those that already possess insurance. The website is working to forge relations with insurance companies to achieve a seamless connection between a client’s existing insurance and their Cityblock account.
The initiative also known as ‘CareLab’ is the brain child of Sidewalk’s former entrepreneur-in- residence, Iyah Romm.

Speaking about the problems faced by the healthcare system Romm stated, “It is imperative that we fundamentally overhaul the system and redouble our efforts to design, test, and deploy impactful care delivery models and digital products,”
The services offered by Cityblock come at no additional cost to those that already possess insurance. The website is working to forge relations with insurance companies. This would achieve a seamless connection between a client’s existing insurance and their Cityblock account.

The idea to provide health care to low-income Americans is an exception in the industry. In fact, one of Sidewalk’s original founders, Adrian Aoun quit to start his own care group which charges $149 a month.

Providing such high-end resources to people belonging to the lower sections of America’s society was virtually unheard of until Cityblock came along.
Cityblock plans to launch services in 2018.

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