The latest models of the iPhone have finally made their way into India. The phones went on sale on September 29, 2017. They have been priced at Rs.64,000 for iPhone 8 and Rs.73,000 for iPhone 8 Plus.
Unlike the iPhones before it, the iPhone 8 and 8 Plus are lacking some hype. Pre-booking numbers in India are almost half of what they were during the iPhone 7 and 7 Plus launch last year. Retailers have pegged the decline in sales on the release of the iPhone X later this year.
Consumers in India appear to be following the trend noticed from all of Apple’s key markets. Queues for the iPhone 8 and iPhone 8 Plus are significantly lower than those for the models before it.
There are, however, several offers available for those who wish to purchase the iPhone online. For instance, retail giant Flipkart gives the buyer the option of exchanging an older phone. The website offers a discount of up to Rs. 23,000 on the purchase.
However, user would need to trade in a high-end model in order to qualify for the discount. Even then, the discount may not exceed Rs. 10,000.
Jio, on the other hand, is offering an operator based discount. It is pairing the iPhone with one of its own SIMs in a buy back guarantee programme. Thus, Jio will buy back the phone at 70% of the value after it has been used for a year.
Buyers also have the option of waiting another month for the iPhone X release. This release has scheduled for November 2017.
Time will tell if the iPhone 8 and 8 Plus can live up to the numbers clocked by its predecessors. Or if it will be the black sheep of the Apple family.