A decade ago, a Cupertino-based company launched a revolutionary device. The kind device that filled people with awe when he effortlessly touched a keyboard-free device and demonstrated the world what deemed impossible is possible.
Apple launched its first iPhone in 2007, and the world could not wait to get its hands on it. The user would scroll up and down the list by flinging a finger with an experience of smoothness in touch.
iPhone has gained a significant loyal customer base since its first launch. Those raving fans lined up for hours to get hands on every new version despite its heavy cost. As the time passed and technology advanced in past 10 years, the smartphone giant made upgrades and introduced new features in iPhones. From its chips to iOS software, incremental changes have given a new edge to every device. Nevertheless, today, the world is full of devices equipped with cutting-edge technology. The revolutionary device is becoming predictable, and nonetheless, boring.
The launch event of iPhone 8 on September 12 will also mark the 10th anniversary of the first iPhone. Two major features will be introduced for the first time in the device. First, augmented reality, and second, curved screen equipped with OLED technology. Out of these, OLED technology is used by many smartphones devices such as Pixel 2 and Samsung Galaxy S8. Although iPhone stands out in the competition with its iOS, many other technologies leveraged by it can be found in plethora of devices. These include memory chips, antennae, accelerometers, I/O devices, camera hardware, and others. These factors eliminate possibility of having a unique advantages to Apple.
Following every major event of the most valued company in the world for its new product launches, the world’s biggest tech publications expressed their disappointment. This may be due to the trend of innovation in smartphones made them lose a perspective.
“They should do a stint at a local daily in Indianapolis,” said Roger Kay, President of Endpoint Technologies Associates, who’s been following Apple for decades. “Then they can go back to covering Silicon Valley and thinking about how this stuff makes a difference.”
The predictability and number of devices offering same features and specifications have worn out the interest in the iPhone.